A Hasbro presentation focused on the Star Wars toy line during the Attack of the Clones launch period. Paul Palmer appeared as Hasbro’s Star Wars Toys Brand Manager.

Hasbro’s Celebration II presence included Saga-era figures, Episode II products, Fan’s Choice material, Action Fleet items, Unleashed figures, 12-inch figures, exclusives and prototypes. Products shown or discussed through Hasbro’s Celebration II programming included Fan’s Choice Ephant Mon, Darth Maul Sith Training, Deluxe C-3PO and Battle Droid, 12-inch Ultimate Jango Fett, 12-inch Count Dooku, Jedi Council figures, KB exclusive Clone Troopers, Unleashed figures and Action Fleet releases.