A collecting session on Star Wars retail displays and promotional materials. The presentation looked at posters, banners, standees, shelf talkers, signs and other store-use materials created to sell Star Wars products over three decades. These pieces were often thrown away after promotions ended, which makes surviving examples attractive to collectors. The panel covered displays from Kenner, Burger King, Coca-Cola, Dixie and other promotions, while also showing period photos of stores with Star Wars merchandise in place. The result was both a collecting guide and a history of how Star Wars was marketed at retail.