Star Wars at the Movies: Vintage Theatrical Advertising and Collectible Ephemera

The original theatrical releases of the Star Wars Trilogy took place at the end of an era in movie marketing. Printed ephemera and various promotional items played a critical role in the original films’ success in capturing the attention of the press, prospective film exhibitors, and moviegoers around the world. This narrative-driven panel will explore the diverse realm of vintage theatrical advertising through the eyes of a time-traveling Star Wars superfan and collector from the early 1980s. As our narrator reminisces, the panelists will highlight everything from press books, print ads, and lobby cards, to souvenir programs, Kenner toy tie-ins, and special screening memorabilia that brought that galaxy far, far away to theaters in our own universe. Presented by Stephen Danley, Ron Salvatore, Skye Paine and Todd Chamberlain.