Designing the LEGO® Star Wars™ Galaxy – the design and development of LEGO Star Wars construction toys with Rob Johnson

Have you ever wondered what goes into creating LEGO® Star Wars™ sets, packaging and content? 18 year LEGO veteran, former LEGO Star Wars Senior Art Director and current Brand Manager Rob Johnson from The LEGO Group will take you through the design and development process that brings your favorite LEGO Star Wars construction sets to life. The panel will be a deep dive into the LEGO Star Wars design process, from the conceptual stage to sculpting, prototyping, Lucasfilm approval and finally production, and will then cover the packaging development process. Lastly, the presentation will cover content development and wrap up with a Q&A session where there will be a special prize for the attendee with the best question.