European Food Collectibles

Food promotions have been used to market the Star Wars saga to a worldwide audience from the very beginning and continue to do so now. These collectibles represent one of the largest, oldest, and most diverse categories of Star Wars collectibles with well over 10,000 different food-related packages, premiums, and store displays. Some of the most interesting food promotions have occurred in European countries. From an obscure sausage promotion in the United Kingdom for the original release of Star Wars, to recent multi-country cereal promotions for The Clone Wars and Episode I The Phantom Menace in 3D, presenters Jonathan McElwain, Duncan Jenkins, and Gus Lopez will cover the breadth of food collectibles in this fascinating presentation.