Matthew Reinhart’s Art of the Popup panel focused on the design and engineering behind Star Wars pop-up books. Reinhart explained how a flat printed page can be engineered to unfold into three-dimensional scenes, ships, creatures and characters. The session likely covered concept development, paper mechanics, prototypes, testing and the challenge of making complex Star Wars imagery move reliably inside a book. For fans, it turned a novelty format into a behind-the-scenes design discipline.