The six-film marathon screened the Star Wars saga in story order before Celebration IV opened fully. The 17-hour event ran in Hall K and gave ticketed attendees a way to experience all six films together as part of the 30th anniversary weekend. Fans who attended received a commemorative button marking their participation. The marathon connected the convention’s programming to the films themselves, turning the lead-up to the show into a shared endurance event for fans who wanted to begin the weekend with the full saga on the big screen.